JcFractal

Building interactive digital layers for physical spaces.

This is a recent spatial computing experience I developed for Third Room ( thirdroom.art ) in Asheville, NC as part of the AR Asheville platform.
The project combines two different layers of spatial computing:
Outside the venue, visitors interact with geolocated AR content connected to the city itself. Through AR Asheville, digital experiences are anchored to physical locations, creating a persistent citywide augmented reality layer that can host art, storytelling, navigation, events, and interactive experiences across Asheville.
Inside the venue, the experience transitions into a marker-based AR environment where physical objects become portals into immersive digital spaces. Visitors can unlock quests, interact with AI-powered guides, collect virtual items, trigger animations, and explore a persistent interactive world layered directly onto the exhibition space.
The platform combines:
• Geospatial AR
• Marker-based AR
• Interactive digital signage
• AI-powered guides and holograms
• Real-time content delivery
• Gamification and collectibles
• Venue-based immersive experiences
• Spatial storytelling
What interests me most is not the technology itself, but what it enables.
We're moving toward a future where cities, venues, galleries, museums, and public spaces can have living digital layers woven into the physical world—creating environments that are interactive, adaptive, and continuously evolving.
This project is one small step toward that future. #ThirdRoom
#SpatialComputing #XR #AugmentedReality #AR #GeospatialAR #DigitalTwins #SmartCities #Unity3D #AI #Innovation #ARAsheville #ARMiami

https://armiami.io/

Download AR Miami (App Store / Google Play)

Overview
AR Miami transforms entire neighborhoods into living stages for augmented reality. From Coral Gables to Wynwood, Miami Beach to Downtown, the city becomes a canvas for holographic art, cultural storytelling, and interactive commerce. Built in Unity XR with AR Foundation and geospatial APIs, AR Miami overlays dynamic AR directly onto streets, storefronts, and landmarks, turning the everyday into an evolving digital ecosystem.

Core Experiences

Geospatial Anchors : Pin holograms, avatars, and interactive signage at precise real-world locations.

Cultural Storytelling : Walk alongside AR guides, relive Miami’s past, and unlock hidden narratives from murals, monuments, and historical districts.

Retail + Commerce : Scan storefronts to reveal holographic hosts, special offers, and immersive product showcases.

AI-Driven Avatars : Encounter lifelike guides that adapt in real time, blending performance with interactivity.

Real-Time Data Feeds: See live event info, city updates, and contextual content woven seamlessly into the AR landscape.

My Role
I directed both the technical architecture and the creative ecosystem. This included Unity development, geospatial anchor pipelines, and WebAR integrations, while also leading cross-disciplinary collaboration with artists, cultural institutions (Frost Museum, Moksha Arts Collective), and local businesses. My role bridged the engineering and the experience design, ensuring each activation was both technically seamless and emotionally impactful.

Impact

30+ activations deployed across 6 neighborhoods.

50+ artists and businesses onboarded into a unified AR ecosystem.

Featured holograms, interactive murals, and cultural storytelling reached thousands of residents and visitors in live public spaces.

Future Vision
AR Miami’s next chapter launches at Art Basel 2025 with a citywide AR scavenger hunt and immersive installations, proof-of-concepts for enterprise-scale rollouts in cultural, commercial, and educational sectors. The long-term vision is to create a persistent, city-scale AR layer that blends art, history, and commerce into a shared immersive world.

Immersive Storytelling for Environmental Awareness

http://www.beforeitstoolate.earth/

Overview
Before It’s Too Late is a nonprofit innovation lab founded out of MIT, dedicated to raising climate awareness through art and immersive technology. As Lead AR/VR Architect, I helped transform static murals into living, interactive canvases that educate and inspire. Using Unity XR, image recognition, ground plane detection, and real-time environmental datasets, these works became windows into ecological change, where science, art, and storytelling merge to highlight the urgency of climate action.

Core Experiences

AR Butterfly Garden : Guests step into a real-world garden where butterflies and bees animate in 3D, pausing mid-flight to be studied, carried, and matched to native host plants. They can pause insects mid-flight, inspect them up close, carry them on their phone, and guide them to their native host plants. Each match unlocks the next stage of the life cycle, eggs, larvae, and metamorphosis, teaching ecological interdependence through embodied play.

Environmental Overlays : Data-driven AR layers that reveal the hidden impact of climate change, from sea-level rise to biodiversity loss. Animated projections show threatened habitats transforming before guests’ eyes.

Interactive Murals : Large-scale works of art that respond to scanning, unveiling animations of species, hidden messages, and climate narratives. Murals like Anthropocene Extinction in Wynwood became portals into conversations about extinction, invasive species, and the future of Florida’s ecosystems.

My Role
As Lead AR/VR Architect, I directed the concept, design, and Unity XR implementation of these experiences. I architected pipelines that merged environmental science data with interactive storytelling, while collaborating with artists, educators, and scientists to ensure each activation was both visually compelling and scientifically accurate.

Impact

Produced multiple AR installations across Miami, reaching thousands of residents and visitors.

Raised awareness about biodiversity loss, rising seas, and resilience through playful, interactive learning.

Featured by The Miami Herald, PBS NewsHour, The New Yorker Magazine, NBC6, DecoDrive, and NBC10 as leading examples of climate storytelling through immersive media.

Reached 10,000+ participants through events, installations, and city activations.

Future Vision
Looking ahead, I see these AR murals as templates for global climate storytelling , adaptable frameworks I aim to expand into coral reef preservation, rainforest protection, and beyond.

Immersive Educational Experience

Liberty Gardens App Learn More

Overview
The Butterfly Garden transforms a real park into a living, augmented ecosystem. Guests step into a space where butterflies and bees drift through the air in 3D, behaving as if part of the natural environment. Unlike decorative overlays, these creatures are interactive companions, designed to be paused, inspected, carried, and guided to their native host plants. Each interaction reveals a new stage in their lifecycle, teaching ecological interdependence through embodied play. Built in Unity XR with AR Foundation, the experience blends geolocation triggers, image recognition, and interactive mechanics into a playful but scientifically accurate exploration of biodiversity.

Core Interactions

Tap to Pause: Freeze a butterfly or bee mid-flight; a glowing anchor holds it in space.

Inspect Up Close: Walk around the insect, observing wing patterns and lifelike behaviors up close.

Catch & Carry: Attach it to the phone, simulating capture while keeping it alive and in motion.

Search & Match: Hunt through the real garden to locate its host plant, guided by AR markers and subtle cues.

Eggs & Hatching: Correct matches trigger eggs to be laid and hatch before the guest’s eyes, completing the life cycle.

Release: Return the insect to the ecosystem, maintaining balance and reinforcing ecological awareness.

My Role

As Lead AR/VR Architect, I directed the concept, design, and Unity XR implementation. I developed pipelines merging interactive physics, geolocation cues, and image recognition to simulate natural behaviors. I also collaborated with educators and scientists to ensure the experience was engaging for families while remaining ecologically accurate.

Impact

The Butterfly Garden reimagined a public park as an outdoor classroom without walls, allowing children, families, and visitors to learn ecology through active play. It demonstrated how XR can transform environmental education, turning abstract ideas like pollination and interdependence into embodied, memorable encounters. The project was showcased as part of Before It’s Too Late’s climate awareness initiatives and remains a scalable template for museums, classrooms, and civic parks.

https://www.360entertainment.com/

Overview
For 360 Entertainment, I spearheaded the development of arena-scale XR activations that reached tens of thousands of fans in real time. These projects pioneered some of the first AR JumboTron experiences in U.S. arenas, blending live sports, celebrity collaborations, and Unity XR development. From football stadiums to basketball arenas, the work redefined how audiences interact with live events, transforming passive spectatorship into shared immersive spectacles.

Highlights

NBA Collaboration: Partnered with Dwyane Wade to launch a 3D/AR version of his signature shoe, extending fan engagement beyond a standard product drop.

First AR JumboTron Activation: Produced the inaugural arena-scale AR experience at Miami’s BB&T Center during the 40 Yards of Gold event, where the stadium’s JumboTron became an interactive AR marker.

Event Flyer Come to Life: Designed an AR flyer that unfolded into a 3D stage, complete with podiums and holographic appearances of each participant—bringing marketing materials to life in a way fans could interact with.

Halftime JumboTron Animation: Coordinated a full-scale 3D animation for the halftime show, turning the arena screen into a living AR canvas that wowed thousands of spectators.

Building-Sized Hologram of Ocho Cinco: Directed the process of filming NFL star Chad “Ocho Cinco” Johnson, creating holographic effects, and deploying a stadium-scale AR hologram anchored to a 50-foot entrance graphic at the BB&T Center, welcoming fans as they arrived.

NFL Fan Engagement : Designed AR filters and merchandise-driven activations for the Miami Dolphins, animating hats and t-shirts to trigger branded holograms and overlays.

Technical Innovation: Directed Unity pipelines combining marker AR, real-time graphics, and stadium-scale deployment, ensuring smooth synchronization across cameras, mobile, and big screens.

My Role
As Lead AR/VR Architect, I:

Coordinated the projects, managing both creative and technical teams across multiple activations.

Directed the filming and VFX process for Chad “Ocho Cinco” Johnson, translating raw footage into a full-scale AR hologram.

Contributed as part of the animation team, shaping the 3D visuals for flyers, halftime shows, and crowd-facing spectacles.

Produced the Unity XR pipelines, integrating holographic content with real-world stadium infrastructure.

Worked closely with athletes, event organizers, and brand partners to align technology with storytelling goals and live crowd dynamics.

Impact

Pioneered the first-ever AR JumboTron activations in U.S. sports arenas.

Delivered one of the earliest stadium-scale AR holograms (Ocho Cinco at 50 feet), raising the profile of XR in live events.

Reached tens of thousands of fans per event with highly visible immersive content.

Demonstrated how AR can transform marketing collateral, athlete appearances, and halftime shows into memorable fan spectacles.

Future Vision
These activations illustrate how XR can elevate large-scale entertainment, from sports to concerts, festivals, and touring productions. The same frameworks can power theme park spectaculars, arena concerts, and citywide fan events, pointing toward a future where shared immersive moments become the centerpiece of live entertainment.

Megga World (2017–2018, Spinteractive)

An Early Prototype of the Metaverse

Overview

Megga World was a persistent, multi-user VR environment developed in High Fidelity, a platform years ahead of its time. The vision: create a virtual city where users could buy land, own homes, interact with NPCs, and participate in a shared economy. This project was one of the earliest explorations of what we now call the “metaverse,” blending interactive storytelling, avatar customization, and persistent systems into a living, virtual world.

Core Experiences

Onboarding Journey : Users spawned at the door of a house, greeted by a butler NPC, and guided by green footprint markers triggering scripted animations and interactions.

Interactive Props: Picked up a newspaper announcing them as the first citizen, found a key to unlock a safe, and retrieved a map to orientation.

Flight to Orientation: Stepping outside, users saw sky arrows and gained the ability to fly like Superman toward the city center.

The Auditorium: The Mayor of Megga World gave a scripted introduction to the city, complete with animations, speech, and event triggers.

The Bank: Users placed their hand on a sensor pad to access a vault and collect their initial currency, introducing the economic system.

The Body Shop: Inside an avatar hall, players selected their permanent identity, choosing from dozens of avatars before fully entering the open world.

My Role

As Lead XR Developer & Experience Designer, I:

Modeled and textured 3D assets, environments, and props.

Programmed interactions, triggers, and animations using JavaScript (High Fidelity’s scripting language).

Designed UX flows for onboarding and progression, ensuring each step felt natural and rewarding.

Integrated sound, animation, and interactive events to create a cohesive experience.

Collaborated with a small, agile team to architect systems for economy, NPC behaviors, and persistent world logic.

Impact

Helped built one of the first multi-system onboarding flows in VR (spawn → tutorial → economy → avatar identity).

Demonstrated how a VR city could integrate storytelling, social interaction, and economic mechanics.

Pioneered an early metaverse prototype years before mainstream adoption, highlighting the challenges and opportunities of persistent virtual worlds.

Provided valuable lessons in engine limitations, user onboarding, and system architecture that inform my XR practice today.

Future Vision

Megga World was one of the early experiments in persistent multi-user VR city building. While it remained a prototype, the creative and technical lessons learned, from onboarding flows to NPC-driven storytelling, continue to inform today’s XR applications. These early explorations proved invaluable in shaping how immersive worlds can balance interactivity, narrative, and technical resilience.

A Traveling Portal for Immersive Art & Culture

https://armiami.io/moksha-mobile-xr-bus

Overview
The Moksha XR Bus - “Magic Bus” is the culmination of an ongoing experiment in art and technology, a “labor of love” created in collaboration with the Moksha Arts Collective. Since 2016, I’ve been building VR galleries as a way to explore the future of digital culture. These worlds began as early Unity experiments, later published in VRChat, and ultimately featured at Burning Man 2020–2021 as part of the festival’s global digital program.

From there, the vision expanded into AR Miami, where entire streets became interactive art galleries. The “Magic Bus” represents the final crystallization of that journey: a traveling immersive venue that parks outside events and invites audiences to step into new worlds. Guests board a retrofitted bus, put on headsets, and enter a virtual replica of the same bus, only to step out into surreal VR galleries filled with art. Meanwhile, the streets outside transform into an AR art walk, extending the experience beyond the vehicle itself.

Core Experiences

Multi-User VR Gallery: Guests inside the bus co-inhabit fantastical VRChat worlds, exploring multi-level, surreal galleries featuring 2D, 3D, and animated art.

Burning Man Legacy: Builds on the VR galleries I developed since 2016, featured in Burning Man’s 2020 and 2021 digital programs.

AR Street Galleries: 20+ artworks anchored via the AR Miami platform, turning walls and streets into open-air digital galleries.

The Magic Bus Effect: A real bus that becomes a portal, board it in reality, step out into a different dimension, blurring the boundaries between festival culture, digital art, and community storytelling.

My Role
As AR/VR Architect, I:

Designed and built the VR gallery worlds in Unity and VRChat.

Managed the technical setup inside the bus, from syncing Quest headsets to configuring Wi-Fi for multi-user VR.

Produced the AR Miami integration, placing 20+ artist pieces across physical event spaces.

Directed the creative vision in partnership with the Moksha Arts Collective founder, continually pushing XR experimentation at the intersection of art and technology.

Impact

Created one of the first traveling XR venues, merging VR, AR, and live festival culture.

Showcased 30+ artists through hybrid digital/physical activations.

Extended the Moksha Arts Collective’s legacy into immersive media, expanding its reach globally.

Future Vision
Moksha’s “Magic Bus” is a scalable platform for touring immersive worlds, capable of transforming festivals, cities, and schools into portals for art, culture, and storytelling. What began as experimental VR galleries has evolved into a model for mobile immersive experiences, taking immersive media directly to communities, wherever they are.

Educational AR Adventure

Overview

Homestead Everglades Safari is an educational AR adventure designed for Losner Park, blending history, wildlife, and play into a single immersive journey. Beginning at the World War II memorial wall, visitors scan an AR marker to awaken the experience. A holographic AI guide, projected within shimmering virtual glass panels, welcomes them and shares the significance of the site. From there, the park transforms into a living safari where Florida’s native species come to life, each encounter teaching ecological awareness through interactive storytelling.

Core Experiences

AI Memorial Guide: Visitors activate the experience by scanning the marker at the WWII memorial. A holographic AI character appears, narrating the history of the site while setting the stage for the adventure to come. As you move around the memorial, you trigger different holograms to appear, revealing more of the story.

Wildlife Zones: The park is divided into themed zones, each with its own AR markers. Scanning a marker reveals native Florida animals, from fish bursting out of watery spheres to butterflies fluttering into the air. A mini-map guides users to hidden animals represented as glowing green points, encouraging exploration.

Interactive Creatures: Each animal includes two layers of interactivity. Floating UI panels present educational details, habitat, diet, and life cycle, while phone-based controls allow visitors to feed them, trigger animations, and even make them dance.

Collection & Final Mission: As users collect animals across the park, they gradually build their own digital safari. Completing the collection unlocks a final prize and the title of “explorer”, transforming the game into an educational program that encourages ongoing participation and personal connection to Florida’s ecosystems.

My Role

As AR/VR Architect, I directed the concept, design, and Unity XR implementation of the experience. I built interactive pipelines with colliders, mini-map integration, and marker-based triggers to merge play with education. I also led the filming and integration of the AI holographic guide, ensuring the experience carried both narrative depth and technical polish.

Impact

Created a fully interactive AR park experience that merges local history with ecological education.

Introduced children and families to Florida’s native species through embodied learning and gamified play.

Established Homestead Everglades Safari as both a cultural storytelling platform and an educational tool for conservation awareness.

Future Vision

Homestead Everglades Safari AR is designed as a scalable model for public spaces. Future versions can adapt the framework to other parks and cities, expanding from Florida wildlife to different ecosystems, histories, and cultural narratives. By merging AR, education, and play, Homestead Everglades Safari creates a template for how public parks can become living classrooms and immersive story worlds.

Turning a Mural into a Living Lesson on Sustainability

ComEd Mural AR App Learn More

Overview
The Bronzeville Renaissance project transformed a cultural landmark into an interactive AR learning platform. Located in Chicago’s Bronzeville neighborhood, long celebrated as a center of African-American life and culture, the 50’ × 30’ mural blends history, poetry, and vision for the future. Sponsored by ComEd’s Community of the Future initiative, the mural connects Bronzeville’s past to a sustainable tomorrow powered by renewable energy.

Core Experiences

Interactive Mural Triggers: AR menus, animations, and historical videos embedded into the mural.

Microgrid City Simulator: Ground-plane AR city where guests placed solar panels, wind turbines, and storage to balance power.

Renewable Gameplay: Drag-and-drop mechanics tied kilowatt output and environmental impact to player choices.

Educational Missions: Power homes, balance energy, and learn resilience through play.

Community Context: Anchored to Gwendolyn Brooks’ words, blending cultural heritage with innovation.

My Role

Designed and implemented ground-plane detection + raycast interactivity for drag-and-drop city mechanics.

Directed gameplay design to ensure renewable energy concepts translated into fun missions.

Integrated historical video content into mural AR triggers, connecting storytelling with tech.

Produced Unity XR pipelines to merge the mural and simulator into one seamless experience.

Impact

Engaged thousands of residents and students, making abstract concepts like “microgrids” tangible and playful.

Brought renewable energy education into the heart of a cultural landmark.

Expanded ComEd’s Community of the Future initiative, showing how AR + art can drive awareness.

Future Vision
The AR City framework can be replicated in other communities, using murals, landmarks, and public spaces as anchors for interactive education. Beyond renewable energy, it offers a model for how XR can teach, inspire, and empower communities on a global scale.

Winner of Miami Maker Faire 2017 – From Concept to Commission

thecuban.org

Overview
In 2017, I won the Miami Maker Faire competition with a concept for augmenting the Cuban Diaspora Museum in Miami. The idea was to transform the museum’s entrance awards wall into a living storytelling surface: using image recognition, plaques and awards would trigger holograms, transparent overlays, and digital narratives layered directly onto the physical space. This vision showed how augmented reality could extend the museum’s mission of cultural preservation into the digital realm.

The Maker Faire recognition led to a commission from the Cuban Diaspora Museum to create a virtual reality version of their live exhibit. I developed a Unity-built virtual gallery that mirrored the museum’s physical show, reimagined as a surreal XR environment. Visitors could explore floating platforms, cross bridges between exhibits, and unlock interactive signs that revealed historical and cultural context as they approached each piece.

Core Experiences

AR Awards Wall Concept: Image recognition overlays transformed the museum’s entrance into an interactive storytelling display.

Virtual Gallery in Unity: A VR re-creation of the museum’s physical exhibit, designed as a surreal floating environment.

Interactive Exhibits: Approach paintings and artifacts to trigger contextual information and narrative overlays.

Cultural Preservation in XR: Extended the museum’s mission by creating digital spaces that safeguard and reinterpret diaspora heritage.

My Role
As Concept Creator & XR Developer, I:

Conceived and pitched the Maker Faire, winning AR concept.

Developed the commissioned Unity VR gallery, mirroring the museum’s physical exhibit.

Designed the UX/UI interaction models for exploring the virtual museum and unlocking cultural stories.

Collaborated with museum partners to align the digital experience with their curatorial vision.

Impact

Recognized as the winning project at Miami Maker Faire 2017.

Secured a commission from the Cuban Diaspora Museum, moving from concept to real-world application.

Delivered one of my first XR museum experiences, setting the foundation for later cultural projects like the Moksha VR Gallery and Dear Human AR tours.

Future Vision
The Cuban Diaspora Museum project illustrates how XR can mirror and expand live cultural exhibitions. It serves as a model for how augmented and virtual reality can preserve heritage, amplify identity, and transform museums into living, interactive archives.

VRCHAT Moksha World Link

“Moksha VR 2020-2025”

Burning Man 2021:
https://brcvr.org/world/moksha-vr-2021/

Overview
In 2020, when Burning Man went fully digital for the first time, the Moksha Arts Collective brought its visionary art and community spirit into the virtual realm. I collaborated with Moksha to design and manage their presence within the Burning Man Multiverse, creating a multi-level VR gallery that became a home for artists, performers, and participants from around the globe.

Built in Unity and published to VRChat, the Moksha VR Gallery is one of the largest virtual galleries of its kind, with surreal architecture suspended in a cosmic void and Earth shimmering far below. Over seven levels, visitors could explore domes, gardens, pyramids, and event spaces, each curated with transformative art, live performances, and interactive installations.

Core Experiences

Multi-Level VR Gallery: Seven levels of art spaces, from 360 domes with surround animations to floating abstract 3D works.

Celestial Atrium: A vast chamber evoking infinite space, where glowing glass elevators lifted visitors slowly into higher realms, while teleportation portals offered instant travel across the gallery.

Digital 3D Garden: A surreal landscape of luminous flora, glowing fungi, drifting smoke, and ambient soundscapes, an organic dreamworld inspired by the Burning Man playa.

The Main Pyramid: The central event hub, designed as a gathering place for live streams, performances, and talks.

Live Stream Screen: A towering virtual main stage where DJs, painters, and performers broadcast in real time, with audio-reactive environments that pulsed to sound and movement.

My Role
As XR Worldbuilder & Systems Designer, I:

Designed and developed the Unity/VRChat gallery architecture, curating multi-level surreal environments.

Created interactive spaces blending art, sound, and particle effects for immersive presence.

Integrated live stream pipelines into VR, enabling real-time broadcasts to global audiences.

Worked closely with the Moksha Arts Collective founder and dozens of artists to translate their visionary works into VR formats.

Impact

Hosted dozens of artists during Burning Man 2020, with live performances, digital exhibitions, and interactive installations.

Reached hundreds of global participants who explored the VR spaces, even during a time of global isolation.

Extended Burning Man’s ethos of community, creativity, and participation into digital frontiers.

Established the Moksha VR Gallery as an ongoing platform (2020–2025) for visionary art in the metaverse.

Future Vision
The Moksha VR Gallery demonstrates the power of XR to sustain culture and community across physical boundaries. As hybrid festivals continue to grow, the gallery serves as a model for how cultural organizations can bridge VR, AR, and live events, creating shared worlds where art, spirit, and technology converge.

George Merrick AI Avatar: Testing in Augmented Reality

This test looks at how AI-driven avatars can function inside augmented reality. The idea is simple: combine generative models with AR so that characters can carry on conversations while appearing in physical space. Their behavior can be adjusted along a few axes , for example, they can be set to speak more or less, to respond with humor or formality, or to take on a curious or reserved demeanor.

Transforming Streets & Shops into Interactive Experiences

Overview
This project explored how augmented reality can bridge culture and commerce, turning ordinary streets and storefronts into immersive destinations. Beginning with Española Cigar Bar & Lounge in Miami Beach, I developed both WebAR and app-based holograms that brought cigars to life and introduced a holographic hostess who appeared at tables to guide customers. These activations turned routine retail interactions into memorable, branded encounters.

The work expanded into full AR walking tours of neighborhoods like Española Way and Coral Gables’ Miracle Mile. Visitors scanned AR-enabled signs to reveal holographic guides, unlock historical storytelling, or access special offers, layering digital history and commerce directly onto the streetscape.

Core Experiences

Holographic Retail Hosts: 3D holograms that appeared on tables, welcoming guests and guiding them through product experiences.

Product Visualizations: Cigars and branded items that came alive in AR, turning merchandise into interactive storytelling tools.

AR Walking Tours : Historical holograms recounting figures like Al Capone and Miami Vice, anchored to landmarks along Española Way.

Cultural Storytelling in Coral Gables: AR street signs and holographic guides that transformed Miracle Mile into an interactive cultural corridor.

My Role
As XR Developer & Project Lead, I:

Designed and produced WebAR + app-based holographic activations for retail spaces.

Created historical holograms and AR signage for neighborhood walking tours.

Integrated content pipelines into the AR Miami platform, unifying cultural storytelling with commercial engagement.

Coordinated with local businesses and cultural organizations to align AR content with their identity and audience.

Impact

Brought AR experiences to dozens of businesses across Miami’s historic neighborhoods.

Engaged visitors with interactive history + retail storytelling, blending culture and commerce in one seamless layer.

Demonstrated how AR can activate entire streets, reaching thousands of tourists and locals.

Future Vision
These projects highlight how retail and culture storytelling can converge in AR, offering a scalable framework for neighborhoods, business districts, and cultural landmarks. From cigar bars to city tours, the same approach can power immersive shopping, dining, and cultural tourism, transforming streets into living storyboards.

Merging Heritage, Music, and Immersive Technology

www.Spinteractive.net

Overview
Commissioned by a Caribbean cultural museum, the Virtual Steel Drum Simulator reimagined one of the region’s most iconic instruments as an interactive VR experience. Visitors could grab virtual sticks, strike the steel drum, and hear authentic notes respond in real time. More than a game, the project was designed as a cultural performance in VR, blending heritage preservation with cutting-edge simulation.

Core Experiences

Physics-Based Force Feedback: Realistic strike detection with accurate pitch and volume response, making the instrument feel authentic to play.

Interactive Sticks & Notes: Designed interaction systems for grabbing and striking notes, complete with responsive animations and glowing feedback.

Choice of Environments: Visitors could perform in a tropical island setting or a traditional “Pan Yard,” immersing themselves in different cultural contexts.

Dynamic Visuals: Each note triggered glowing letters and light effects that appeared and faded with the rhythm, creating a poetic visual layer alongside the music.

My Role
As Interaction Designer & XR Developer, I:

Designed and implemented the stick + note interactions, ensuring accurate timing and feedback.

Built the physics simulations for strike dynamics and force response.

Directed animations and visual feedback loops that made music into a multisensory experience.

Collaborated with the team on the look, feel, and cultural authenticity of the simulation.

Impact

Delivered a high-quality VR installation that merged cultural heritage with immersive technology.

Provided museum visitors with a playful, memorable, and embodied connection to Caribbean identity.

Demonstrated how VR can serve as a tool for education, heritage preservation, and interactive art.

Future Vision
The Virtual Steel Drum Simulator is a template for cultural music education in XR. Its physics-driven approach can be extended to other traditional instruments, creating immersive ways to preserve and share cultural heritage with global audiences.

The Mold is a sci-fi movie with comedic undertones, produced for OSI 74’s Bizarre Transmissions from the Bermuda Triangle. Blending real performers with AI-driven characters, the project pushes the boundaries of experimental filmmaking through tools like Midjourney, Runway, Stable Diffusion, Veo 3, and ChatGPT. The result is a strange, playful, and forward-looking glimpse at how artificial intelligence is reshaping cinema.

Dear Human Website

Overview

As part of the citywide Dear Human Project, I led the creative design and technical implementation of an AR experience that blends poetry, public art, and immersive storytelling. We filmed beloved teacher and poet Mia Leonin, transforming her into a lifelike hologram that could appear beside art installations across Coral Gables. This project brought together human and AI-driven holograms, deployed through both the AR Miami app (Unity) and WebAR solutions using QR codes.

Core Experiences

Holographic Poetry: Visitors encounter holographic performances of Mia Leonin, seamlessly integrated into city spaces through geolocation triggers. These holograms bring literature into public life in a way that feels alive and immediate.

Hybrid AR Platforms: By combining Unity AR Foundation with WebAR access via QR codes, the project ensured accessibility for a wide audience — whether through the AR Miami app or a browser-based experience.

Cultural Storytelling: Beyond poetry, the experience included interactive holograms and AI-assisted avatars, weaving together historical, cultural, and commercial layers already present in AR Miami.

My Role

Directed the creative design and technical implementation.

Filmed and processed Mia Leonin’s performance into a holographic asset.

Integrated holograms and avatars into AR Miami alongside historical and commercial content.

Collaborated with the Coral Gables Art Department and GIS Innovation Office to align with citywide cultural initiatives.

Impact

Demonstrated how XR and AI can amplify public art, turning ordinary city walks into dynamic cultural tours.

Expanded AR Miami with literary and cultural content, strengthening civic engagement.

Created a scalable framework that can be adapted to other environments, parks, events, and future citywide art projects.

Future Vision

Dear Human lays the groundwork for citywide AR art installations, where poetry, history, and civic stories can coexist in shared immersive layers. The framework can be scaled across Coral Gables and beyond, establishing a new model for cultural storytelling through AR.

Motion Graphics / 3D / JavaScript - Interactivity / UX / UI Design  

Interactive map of Miracle Mile in Coral Gables, navigate 8 city blocks of coral gables using this interactive map that moves using your mouse. Locations can be highlighted  using the mouse and  information appears in a window. Pressing the location will zoom in and open that location revealing the contents for that store.

Producer / Video / Editing / Motion Graphics

www.osi74.com

Bizarre Transmissions from The Bermuda Triangle”. Hosted by Funk Overlord Buddha Gonzalez, the show features wild and one-of-a-kind Music Videos from all genres mashed up with Classic Horror & Sci-Fi themes, an Artist Spotlight, Special Guests.

OUTER SPACE INTERNATIONAL is an “off world” production colony and distribution network bringing you unusual, experimental, and entertaining programs from many different creative worlds. We’re thinking beyond standard television and learning from the great pioneers of UHF, Home Video, and Early Cable that we grew up with. We’re also taking a bit of inspiration from Drive-In theaters, Backyard movies, Community media, Film festivals, Comic books, “Mom-N-Pop” video stores, and The Space Race.

Video / Editing / Post Production

Bibba Pacheco  Photo Shoot
The beautiful Bibba Pacheco, DJ and author, in various locations throughout the city.

Mermaid on South Beach
A photo shoot in collaboration with Jake Cambell studios.